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Years Of Experience

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Happy Landlords

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About Allure Property

We specialize in transforming standard rental properties into high-performing assets by managing them as premium serviced apartments, significantly boosting your investment returns.

At Allure Property Solutions, we take a refreshingly different approach. As active property investors, we intimately understand what matters to our clients regarding their valuable assets.

Our philosophy centers on creating mutual success – Allure Property Solutions builds partnerships where both parties thrive, ensuring our service delivers exceptional value while substantially increasing the returns our property owners receive compared to conventional rental strategies. Our clients experience the confidence that comes from knowing their investment receives the professional attention and expert care it truly deserves.

Earn And Learn

Landlords who work with us will not only have the potential to benefit from an increased cash flow, but they will also get to learn the process, and should they decide they want to do it alone in the future, they will be equipped to do so.

Time Freedom

More profits generally mean more work, but here's the reality we're all too familiar with most landlords did not enter the property business to create a second job for themselves. Marketing, managing bookings, handling cleaners and maintenance teams, as well as guest communication, are some of the tasks we take off your plate, giving you back your time freedom.

Our Expertise

Not everyone knows how to transform their property into a proper business. You can leverage our expertise in understanding if there is demand for serviced apartments in your location, how to attract guests consistently to maximise your income potential, and then finally how to manage the whole process

What House Owners Says
Joann Atherton

    “Allure Property Solutions took over my East London flat and turned it into a high-yielding short-let almost overnight. My income increased by 45% within the first month, and I no longer deal with tenant issues or missed payments. It’s been a smart, stress-free shift.”

    Joann Atherton

    Businessman

    Kiera Dudley

      “I wasn’t sure if serviced accommodation would work for my Romford property, but Allure proved me wrong. Within weeks, they had it styled, listed, and fully booked with corporate guests. I’ve already made more in three months than I used to in six.”

      Kiera Dudley

      Entrepreneur

      Alannah Humphrey

        “Partnering with Allure was the turning point. I’d struggled with unreliable tenants, but now my property runs like a business. They handle everything—from guest screening to five-star cleaning—and I’m seeing consistent monthly profits above market average.”

        Alannah Humphrey

        CEO Startup

        Legislative Benefits

        EPC 2025
        With over 3 million homes falling short of the new EPC standard from 2025 (costing them on average £8000), it’s no wonder many landlords are now coming to us to help them get around this by using our serviced accommodation mode
        Section 21
        With the rising inflation and the cost of living increase, landlords can not afford for their tenants to miss payments, and to make matters worse, it is taking an average of 12 months to evict tenants at the moment. We can help you avoid this with our serviced accommodation model.
        Section 24
        Want to save on tax? Even if you’re not registered as a limited company?Another reason our landlords are overjoyed with us. Get in touch to see how we can do the same for you.

        Tax Benefits

        Capital Gains Tax Reliefs
        The good news about having a SA is you can claim a range of tax reliefs that are usually reserved for traders. These include Entrepreneur’s Relief, Hold Over Relief, Relief for Gifts of Business Assets, Relief for Loans to Traders, and Roll Over Relief.
        Capital Allowances
        As the owner of a Serviced apartment, you are allowed to claim Capital Allowance for items such as equipment, household fixtures, and furniture. This means that if you decide to go to town with decorating and furnishing your SA, you will be able to deduct these costs from your pre-tax profits.
        Pension Contribution
        Any profit that you make from your SA is considered ‘relevant earnings’ which means you can make tax-advantaged pension contributions.
        Council Tax or Business Rates
        Serviced apartments do not pay council tax. As the owner of a SA you should register for business rates, which will be calculated by your local council. In general, these rates will be lower than council tax.

        BTL vs SA

        Increased profits
        Typically, the same property will generate 2/3x more profit for the landlord or investor, opening many more options for them.
        No more nonpaying tenants
        With a BTL, you have a contract in place that, if the tenant breaks, it takes about 12 months to evict them. As a Serviced Accommodation provider, you have no tenants, but instead, you have guests who pay you even before they arrive.
        Property in pristine condition at all times
        Due to the nature of the business, Serviced Accommodation properties have to be kept in pristine condition at all times. whilst it’s difficult to predict what your property will look like at the end of a tenancy, generally, you will be planning for the worst
        More control
        Our landlords have full control of their property, many of them for the first time in years. With our services, you decide when it’s occupied and when you want to keep it available for yourself, whether that is to host family or guests, it doesn’t matter what you need it for, the fact is it is in your complete control with the utmost flexibility to use your asset to it’s best advantage.

        Useful To Know

        Lots of landlords are unaware of the potential to increase the income they generate from their properties. So much so that a whole new income strategy has come out of this lack of knowledge, called rent-to-rent. This is where landlords are offered guaranteed rent for a fixed term, which could be anywhere from 12 - 60 months, the landlord then allows the service provider to sublet the property, which they then turn into serviced apartments. In theory, there are benefits to the landlord, as they no longer have to worry about void periods, management, evictions, etc. The difference between what the service provider rents the property from the landlord, and what they are able to get on the open market, is theirs to keep as profit

        AT Allure Property Solutions, WE BELIEVE THERE IS A BETTER WAY!

        Having worked with many investors, we understand the landlord's journey and the sacrifices they have made to put themselves on the ladder, and as such, we believe it is unfair that so many property investors and landlords are missing out on the opportunity to maximise the investment that they’ve worked very hard to attain, while others are often making more money from their properties than they are as landlords and investors

        Listing Management

        Optimised for maximum returns.

        Maximising occupancy
        We’ll offer your property on a variety of sites to maximise your booking and revenue potential. Your calendar is synchronised across all of them thanks to our technology, and you get fantastic returns. To assure occupancy all year long, we also concentrate on the corporate market.

        Professional photography
        With expert photography, we’ll raise your occupancy rate and the amount you may charge.

        Listing creation and optimisation
        We’ll set up and create your listings on several platforms in order to improve the amount of reservations and assist attract the correct visitors to your home. Since we have years of experience, we are aware of what is most effective.

        Profit growth
        We focus on helping you enhance your property’s income by effectively pricing it and taking advantage of periods of strong demand. We have both the data and the excellent human ideas that are the foundation of every successful pricing plan.

        Guest Management

        Ensuring a 5-star guest stay.

        Guest vetting
        Your safety and the security of your property are our top priority. We screen all guests.

        Check-in and smart-locks
        Easy self-check-in is a top priority for guests and the Airbnb algorithm loves it too! So we support you throughout the smart-lock installation process and provide software that will not only provide guests with easy check-in options but also will increase security for your property.

        Linen and toiletries
        Guests always remember how good the sheets are! We provide hotel-quality linen and a high-quality laundry service. Our housekeepers know all the perfect touches for an enjoyable guest stay.

        Guest communication
        Responding to guests as quickly as possible is the key to getting more bookings and maintaining a good reputation.


        Our teams respond 24/7/365 and are trained to deal with all questions and issues both before and during stays.

        Property Management

        Taking care of your property.

        Cleaning and housekeeping
        5-star Cleans from our Professional Housekeepers. We’ve worked with Airbnb cleaning service providers that are tried and tested over time, to ensure every clean is done thoroughly with guests in mind and is never missed! Cleaners even report back to HQ with photos.

        Maintenance
        Our housekeeping team takes photographs between each guest stay and reports on any maintenance items. If it’s a small item, we’ll fix it quickly. If it’s something that needs repairing or replacing, such as a washing machine, we can arrange this for you.

        Deposits
        We take security deposits from all guests for every booking. This protects our downside and keeps the guests accountable.

        Reports
        Our Dashboard syncs your calendar between multiple booking websites to give you more control and see who is staying. You can also track your performance and income. Clear and transparent.

        Want To Join Our Increase Income Revolution?

        Common Questions Asked

        We assess each property individually based on location, size, and condition. Not all properties are ideal for serviced accommodation, but we'll provide honest feedback during our consultation.

        While short-term rentals have varying occupancy rates, our pricing strategy ensures higher overall returns compared to traditional letting. Our management systems optimize both occupancy and nightly rates.

        We can discuss compliant solutions for your specific situation during our consultation. Several options exist to ensure your property investment remains properly covered.

        Our comprehensive system includes guest screening, security deposits, and inventory management to protect your investment. We handle any issues that arise quickly and efficiently.

        Yes! You maintain control of your calendar and can block dates for personal use whenever you wish. Many of our clients enjoy regular stays in their own professionally-managed property

        We decided that we will focus on helping landlords get the most out of their properties and increase cash flow by managing their properties on their behalf as serviced apartments, and in the process, cutting out the middleman. This puts the control back into their hands as they are now able to benefit from all the legislation that doesn't apply to using your property as a serviced apartment.

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        Consultation

        Office Location

        20 Wenlock Road, London, N1 7GU United Kingdom

        Drop Us a Line

        info@allureproperty.com