How to Attract High-Quality Tenants Without Lowering Your Standards
Every landlord dreams of reliable, respectful tenants who pay on time and treat the property like their own....
About Allure Property
We specialize in transforming standard rental properties into high-performing assets by managing them as premium serviced apartments, significantly boosting your investment returns.
At Allure Property Solutions, we take a refreshingly different approach. As active property investors, we intimately understand what matters to our clients regarding their valuable assets.
Our philosophy centers on creating mutual success – Allure Property Solutions builds partnerships where both parties thrive, ensuring our service delivers exceptional value while substantially increasing the returns our property owners receive compared to conventional rental strategies. Our clients experience the confidence that comes from knowing their investment receives the professional attention and expert care it truly deserves.
What House Owners Says
“I'd been letting my property in Bexley on a standard AST for years and was tired of the void periods and the late-payment stress. Allure took it on as a serviced let and the difference was immediate — the property is kept in better condition than it ever was with long-term tenants, and I genuinely don't have to think about it. Cecilia was upfront from day one about what the numbers would and wouldn't look like, which I really appreciated.”
· 2-bed property
“What sold me on Allure was that they didn't oversell. Most management companies I'd spoken to promised the world. Cecilia walked me through the regulations, the 90-night cap, what it would actually mean for my mortgage — the lot. The income has been strong, but more importantly I trust that I'm being told the truth about my own property.”
· 1-bed flat
Legislative Benefits
End of Section 21 & longer tenancies
The Renters’ Rights Act has reshaped the rental market, removing no-fault evictions and giving tenants stronger protections. Serviced accommodation operates outside the AST framework entirely — your guests are short-stay paying customers, not tenants.
Rising costs & shrinking margins
Mortgage rates, insurance hikes, and ongoing compliance costs have squeezed long-let yields. A well-positioned serviced apartment can generate 1.5–2x the income of a comparable AST in the right location.
Upcoming EPC requirements
Proposed regulations require rented homes to reach EPC band C by 2030. Serviced accommodation operates under different rules, giving owners of older stock more flexibility while they plan upgrades.
Full control of your asset
Block out dates for personal or family use, adjust pricing seasonally, and keep your property in show-ready condition year-round.
Things to Know Before You Switch
Serviced accommodation is regulated differently from buy-to-let. Before onboarding any property, we walk landlords through:
- The 90-night annual cap on entire-home short lets in London
- Whether your borough has Article 4 directions affecting change-of-use
- Mortgage and lease conditions that may need lender or freeholder consent
- The forthcoming UK short-let registration scheme
- How rental income is now taxed since the FHL regime ended in April 2025
We never push landlords into a model that doesn’t fit their property or their goals. If a long-let is genuinely the better option for your situation, we’ll tell you.
BTL vs SA
Increased profits
Typically, the same property will generate 2/3x more profit for the landlord or investor, opening many more options for them.
No more nonpaying tenants
With a BTL, you have a contract in place that, if the tenant breaks, it takes about 12 months to evict them. As a Serviced Accommodation provider, you have no tenants, but instead, you have guests who pay you even before they arrive.
Property in pristine condition at all times
Due to the nature of the business, Serviced Accommodation properties have to be kept in pristine condition at all times. whilst it’s difficult to predict what your property will look like at the end of a tenancy, generally, you will be planning for the worst
More control
Our landlords have full control of their property, many of them for the first time in years. With our services, you decide when it’s occupied and when you want to keep it available for yourself, whether that is to host family or guests, it doesn’t matter what you need it for, the fact is it is in your complete control with the utmost flexibility to use your asset to it’s best advantage.
Useful To Know
Lots of landlords are unaware of the potential to increase the income they generate from their properties. So much so that a whole new income strategy has come out of this lack of knowledge, called rent-to-rent. This is where landlords are offered guaranteed rent for a fixed term, which could be anywhere from 12 - 60 months, the landlord then allows the service provider to sublet the property, which they then turn into serviced apartments. In theory, there are benefits to the landlord, as they no longer have to worry about void periods, management, evictions, etc. The difference between what the service provider rents the property from the landlord, and what they are able to get on the open market, is theirs to keep as profit
AT Allure Property Solutions, WE BELIEVE THERE IS A BETTER WAY!
Having worked with many investors, we understand the landlord's journey and the sacrifices they have made to put themselves on the ladder, and as such, we believe it is unfair that so many property investors and landlords are missing out on the opportunity to maximise the investment that they’ve worked very hard to attain, while others are often making more money from their properties than they are as landlords and investors
Listing Management
Optimised for maximum returns.
Maximising occupancy
We’ll offer your property on a variety of sites to maximise your booking and revenue potential. Your calendar is synchronised across all of them thanks to our technology, and you get fantastic returns. To assure occupancy all year long, we also concentrate on the corporate market.
Professional photography
With expert photography, we’ll raise your occupancy rate and the amount you may charge.
Listing creation and optimisation
We’ll set up and create your listings on several platforms in order to improve the amount of reservations and assist attract the correct visitors to your home. Since we have years of experience, we are aware of what is most effective.
Profit growth
We focus on helping you enhance your property’s income by effectively pricing it and taking advantage of periods of strong demand. We have both the data and the excellent human ideas that are the foundation of every successful pricing plan.
Guest Management
Ensuring a 5-star guest stay.
Guest vetting
Your safety and the security of your property are our top priority. We screen all guests.
Check-in and smart-locks
Easy self-check-in is a top priority for guests and the Airbnb algorithm loves it too! So we support you throughout the smart-lock installation process and provide software that will not only provide guests with easy check-in options but also will increase security for your property.
Linen and toiletries
Guests always remember how good the sheets are! We provide hotel-quality linen and a high-quality laundry service. Our housekeepers know all the perfect touches for an enjoyable guest stay.
Guest communication
Responding to guests as quickly as possible is the key to getting more bookings and maintaining a good reputation.
Our teams respond 24/7/365 and are trained to deal with all questions and issues both before and during stays.
Property Management
Taking care of your property.
Cleaning and housekeeping
5-star Cleans from our Professional Housekeepers. We’ve worked with Airbnb cleaning service providers that are tried and tested over time, to ensure every clean is done thoroughly with guests in mind and is never missed! Cleaners even report back to HQ with photos.
Maintenance
Our housekeeping team takes photographs between each guest stay and reports on any maintenance items. If it’s a small item, we’ll fix it quickly. If it’s something that needs repairing or replacing, such as a washing machine, we can arrange this for you.
Deposits
We take security deposits from all guests for every booking. This protects our downside and keeps the guests accountable.
Reports
Our Dashboard syncs your calendar between multiple booking websites to give you more control and see who is staying. You can also track your performance and income. Clear and transparent.
Want To Join Our Increase Income Revolution?
Common Questions Asked
Is my property suitable?
We assess every property individually based on location, layout, condition, and local demand. Not every property is the right fit for serviced accommodation, and we’ll give you clear, honest feedback during our consultation.
How does serviced accommodation improve cash flow?
Serviced accommodation can generate stronger returns than traditional long-term letting when managed strategically. Through dynamic pricing, targeted marketing, and active calendar management, we focus on increasing revenue while keeping occupancy healthy.
What about occupancy?
Occupancy naturally varies throughout the year. Our approach is built around maximising overall revenue — not simply filling nights. By balancing occupancy with nightly rates, your property is positioned to perform more profitably across changing market condit
What about my mortgage or existing property arrangements?
Every property is different. During our consultation, we’ll review your situation and discuss practical, compliant options that support your investment while allowing you to benefit from serviced accommodation.
How is my property protected?
Protecting your asset is central to how we operate. Our systems include guest screening, booking controls, security deposits where applicable, and inventory management. If an issue arises, we manage it promptly and professionally.
Can I still use my property myself?
Yes. You stay in control of your calendar. You can block dates for personal use whenever you wish, and many of our clients regularly enjoy staying in their own professionally managed property.
Consultation
Office Location
20 Wenlock Road, London, N1 7GU United Kingdom
Call for Consultation
+44 xxxx xxx958
Drop Us a Line
info@allureproperty.co.uk
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